GFIC is recruiting for a Regional leading FMCG company, Producing Powders, Culinery Products and Beverages, private owned with a long history, with a strong export, beeing present in almost 100 countries the

Head of Marketing

Location: Southern Europe/Mediterranean Sea

Reporting to the Director of Strategy and Marketing, 

• the Head of Marketing (HoM) is accountable for leading the marketing and consumer insights functions of the company.  

• The role is responsible for managing brands, category and selling plans to ensure short and long term sustainability by preserving and building our consumer loyalty.   

• The HoM is also entrusted to lead and develop a diverse and multi-disciplinary team.

Key Accountabilities

Strategy & demand generation

• Develop and oversee Brand and Category strategies, drivers and key assumptions to shape the future of the Brands by driving long term strategic opportunities.  

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• Lead price & promotion strategies and contribute to route to market plans for both new entries and existing market expansion. 

Insight and analytics 

• Drive creation of Category opportunities, recommending long-term strategies for portfolio and brand development.  

• Lead customer and consumer benefit-based thinking in this area. 

• Ensure accuracy and reliability of the Demand Plan through realistic estimation of market demand. 

• Develop deep consumer knowledge and share it effectively with relevant cross-functional stakeholders
   

Innovation and renovation

• Lead regional innovation and renovation vision, objectives, and strategies to support successful execution of bigger, bolder and better innovation & renovation.

• Support in the flawless execution of I&R projects from concept and design through to post launch 

• Bringing visibility of innovation and renovation pipeline together from different stakeholders.

• Brand and field marketing

• Provide stewardship of portfolio health and strong brand building results measured by sales, margin contribution and market share. 

• Manage internal and external changes impacting plans and budgets and actively participate in cross functional reviews. 

• Evaluate, adopt and maintain policies, procedures and internal controls ensuring compliance with internal and external requirements mitigating risk. §

• Take full ownership of marketing P&L inclusive of design, production and launch of marketing campaigns across regions within budgeted demand and leading to outstanding execution.

Communication

• §Lead and develop regional communication plans to engage with the trade and consumers using various media platforms including digital and social media.   

• §Direct public relations activities internally and externally along with the design team.

 
Structure & Leadership 

• §Structure and lead the Marketing team ensuring appropriate skill, team culture and talent development.

Ideal Candidate Profile:
Education

• §Master’s Degree in Marketing or business related discipline. A leadership course undertaken within a senior management role would be an advantage.

Experience

• Demonstrated career progression of 12 or more years with at least 8 years’ experience in a marketing and sales function within the FMCG industry. Multi-category experience and management would be advantageous. §

• The ideal candidate should have at least 5 years’ experience in a mid to senior leadership role having managed brand, trade marketing or innovation teams.

Technical skills

• Development of consumer marketing strategy with expertise in market research techniques §

• Demonstrable experience in strategy development and deployment and success in driving margin enhanced growth in sophisticated manufacturing and complex channel environments. §

• Full knowledge of media platforms and trends driving the media industry in identifying the most effective ways to command consumer attention. §

• Expertise in delivering innovation and renovation projects meeting growth and margin targets §

• Solid experience in category and portfolio management across channels with customer facing time driving retail execution. §

• Strong financial and commercial acumen with seasoned P&L management §

• Effective Internal and external stakeholder relationship management with experience in public relations and managing corporate as well as market events. §

• Able to demonstrate strong team and cross functional leadership §

• Advanced computer skills in Microsoft Office products, ERP and expertise in risk management

Competencies

• Creativity & Innovation §

• Strategic Thinking & Change Management §

• Analytical Thinking and Problem Solving §

• Executive Disposition §

• Building Strategic Partnerships §

• Influence and Impact including conflict management §

• Environmental Scanning including Global Awareness 

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• Vision Creation & Motivation §

• Planning & Organizing §

• Strategic Leadership

 Travel
§Able to travel up to 35% of total time or 120 nights in a year.

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·      Please send your application 

• including CV

• cover letter

• salary expectation 

• start date by mail 

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• as a pdf file to Alfred Geiger: alfred.geiger@geiger-foodingredients.com

• Please add to Subject/Re line  in your mailHOM CV Your Name

• we will only responde to shortlisted candidates

• if you need more informations do not hesitate to call me on +49 171-6448094 or send me a mail

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GFIC

Geiger Food Ingredients Recruitment & Consult.Ing

M +49 171 6448094 

Skype alfredgeiger | Viber | WhatsApp | Zoom | IMO | WeChat | BOTIM |

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