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FMCG Head of Marketing

GFIC is recruiting for a Regional leading FMCG company, Producing Powders, Culinery Products and Beverages, private owned with a long history, with a strong export, beeing present in almost 100 countries the


Head of Marketing


Location: Southern Europe/Mediterranean Sea


Reporting to the Director of Strategy and Marketing, 

  • the Head of Marketing (HoM) is accountable for leading the marketing and consumer insights functions of the company.  

  • The role is responsible for managing brands, category and selling plans to ensure short and long term sustainability by preserving and building our consumer loyalty.   

  • The HoM is also entrusted to lead and develop a diverse and multi-disciplinary team.

Key Accountabilities

Strategy & demand generation

  • Develop and oversee Brand and Category strategies, drivers and key assumptions to shape the future of the Brands by driving long term strategic opportunities.  


  • Lead price & promotion strategies and contribute to route to market plans for both new entries and existing market expansion. 

Insight and analytics 

  • Drive creation of Category opportunities, recommending long-term strategies for portfolio and brand development.  

  • Lead customer and consumer benefit-based thinking in this area. 

  • Ensure accuracy and reliability of the Demand Plan through realistic estimation of market demand. 

  • Develop deep consumer knowledge and share it effectively with relevant cross-functional stakeholders

Innovation and renovation

  • Lead regional innovation and renovation vision, objectives, and strategies to support successful execution of bigger, bolder and better innovation & renovation.

  • Support in the flawless execution of I&R projects from concept and design through to post launch 

  • Bringing visibility of innovation and renovation pipeline together from different stakeholders.

  • Brand and field marketing

  • Provide stewardship of portfolio health and strong brand building results measured by sales, margin contribution and market share. 

  • Manage internal and external changes impacting plans and budgets and actively participate in cross functional reviews. 

  • Evaluate, adopt and maintain policies, procedures and internal controls ensuring compliance with internal and external requirements mitigating risk. §

  • Take full ownership of marketing P&L inclusive of design, production and launch of marketing campaigns across regions within budgeted demand and leading to outstanding execution.


  • §Lead and develop regional communication plans to engage with the trade and consumers using various media platforms including digital and social media.   

  • §Direct public relations activities internally and externally along with the design team.

Structure & Leadership 

  • §Structure and lead the Marketing team ensuring appropriate skill, team culture and talent development.

Ideal Candidate Profile:

  • §Master’s Degree in Marketing or business related discipline. A leadership course undertaken within a senior management role would be an advantage.


  • Demonstrated career progression of 12 or more years with at least 8 years’ experience in a marketing and sales function within the FMCG industry. Multi-category experience and management would be advantageous. §

  • The ideal candidate should have at least 5 years’ experience in a mid to senior leadership role having managed brand, trade marketing or innovation teams.

Technical skills

  • Development of consumer marketing strategy with expertise in market research techniques §

  • Demonstrable experience in strategy development and deployment and success in driving margin enhanced growth in sophisticated manufacturing and complex channel environments. §

  • Full knowledge of media platforms and trends driving the media industry in identifying the most effective ways to command consumer attention. §

  • Expertise in delivering innovation and renovation projects meeting growth and margin targets §

  • Solid experience in category and portfolio management across channels with customer facing time driving retail execution. §

  • Strong financial and commercial acumen with seasoned P&L management §

  • Effective Internal and external stakeholder relationship management with experience in public relations and managing corporate as well as market events. §

  • Able to demonstrate strong team and cross functional leadership §

  • Advanced computer skills in Microsoft Office products, ERP and expertise in risk management


  • Creativity & Innovation §

  • Strategic Thinking & Change Management §

  • Analytical Thinking and Problem Solving §

  • Executive Disposition §

  • Building Strategic Partnerships §

  • Influence and Impact including conflict management §

  • Environmental Scanning including Global Awareness 

  • Vision Creation & Motivation §

  • Planning & Organizing §

  • Strategic Leadership

§Able to travel up to 35% of total time or 120 nights in a year.

·      Please send your application 

  • including CV

  • cover letter

  • salary expectation 

  • start date by mail 

  • as a pdf file to Alfred Geiger:


  • Please add to Subject/Re line  in your mailHOM CV Your Name


  • we will only responde to shortlisted candidates

  • if you need more informations do not hesitate to call me on +49 171-6448094 or send me a mail



Geiger Food Ingredients Recruitment & Consult.Ing

M +49 171 6448094 

Skype alfredgeiger | Viber | WhatsApp | Zoom | IMO | WeChat | BOTIM |


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