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Geiger Food Ingredients 
Recruitment & Consult.Ing


Munich | Gruenwald | Germany

+49-171-644 80 94 

Skype alfredgeiger

Viber | WhatsApp | IMO | Zoom | WeChat | BOTIM

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Reference Number 2221
for more informations call +49 171 644 8094

GFIC recruits for an international FMCG company the


Head of Sales for Africa Food and Beverage FMCG


  • you will be based in  Senegal or on the Island of Malta  

  • you will travel at leasts  35% of your time

  • must have good French, Arabic and English skills 

  • must have is selling experience in  Food and Beverages 

  • must have is good Route to Market experience in Africa

  • you will lead a smaller team


  • Reporting to the Global Sales Director, the role incumbent will drive the direction of multiple regions by leading and developing a diverse multi-disciplinary team, building strong partner relationships with key stakeholders, identifying new growth and revenue generation opportunities, setting regional commercial direction, and following through on implementation leading to a positive business growth trajectory.


Key Accountabilities

Joint Business Planning and Negotiation

  • Ensure the Company maintains a sustainable and consistent trajectory of sales growth, while mitigating risks arising from constantly changing market conditions. 

  • Develop and implement sales strategies according to company goals and objectives to accelerate growth.

  • Support sales teams in setting direction (both short and long term), reviewing and negotiating annual business plans with customers.

  • Continuously improve revenue by maximizing pricing potential and timing, effectively managing advertising and promotion spend and investing strategically in new initiatives for growth.

P&L Management

  • Accountable for the management of budgets inclusive of sales revenue, travel and advertising and promotion spend.

  • Maximize the right portfolio mix and return on investment by category and channel to drive revenue growth.

  • Take the lead where necessary to reduce debtors and ensure a clean bill of health across accounts.

New Market, Trade and Category Development

  • Liaise with the marketing team on execution guidelines, regional marketing calendars and new product launches.

  • Work closely with sales teams to identify opportunities to improve existing coverage and product distribution.

  • Consolidate and interpret regional competitor activity, trade insights and market intelligence to identify innovation and renovation opportunities to drive category growth. 

  • Set channel, category, and regional portfolio direction along with new initiatives for teams to drive revenue growth.

  • Identify potential markets within targeted regions for expansion and lead in nurturing new market entries.

Customer Relationship Management

  • Establish and maintain clear business parameters with new and existing customers across markets.

  • Build and maintain key senior relationships with new and existing customers through frequent contact and market visits.

  • Keep abreast and highlight the impact of any legal, regulatory or trade barriers.

  • Assess customers to identify opportunities for continuous improvement vis-a-vis revenues, margins and growing the overall footprint.

Structure & Lead Team

  • Responsible for the leadership, mentoring, engagement, and development of multi-regional teams.

  • Maintain work routines and continuously contribute to developing and improving processes and procedures.

  • Drive engagement amongst team members and support in leading impact sessions and improvement plans

Ideal Candidate profile:


  • A Master’s Degree in sales, marketing, business administration or relevant field.



  • A minimum of 12 years’ experience in the fast-moving consumer goods industry.

  • The ideal candidate should have at least 7 years’ proven experience in a senior leadership role managing teams.

  • Proven results in delivering sales targets over a wide territory, developing new customers, and building high level relationships with customers.

Technical Skills

  • Key Stakeholder Relationship Management

  • Export Management

  • Distributor Management

  • Category and Channel Development

  • Key Account Development

  • Advertising and Promotion Strategy

  • Strategic Revenue Management

  • Strategic Business Planning

  • Route to Market

  • P&L Management

  • Negotiation

  • Team Leadership and Development

  • Advanced computer skills


  • Strategic thinking & change Management

  • Judgement and decision Making

  • Executive disposition

  • Building strategic partnerships

  • Influencing and impact including conflict management

  • Environmental scanning (Global awareness)

  • Strategic Leadership

  • Planning and Organizing


  • Able to travel a minimum of 35% of total time or 90 nights in a year[

please send us a cover letter and reflect your experience with the points in this add:

we will only contact shortlisted candidates

We are accepting only application via the apply link in the add.

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