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GFIC recruits for an international FMCG company the

 

Head of Sales for Africa Food and Beverage FMCG

 

• you will be based in  Senegal or on the Island of Malta  

• you will travel at leasts  35% of your time

• must have good French, Arabic and English skills 

• must have is selling experience in  Food and Beverages 

• must have is good Route to Market experience in Africa

• you will lead a smaller team

 

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• Reporting to the Global Sales Director, the role incumbent will drive the direction of multiple regions by leading and developing a diverse multi-disciplinary team, building strong partner relationships with key stakeholders, identifying new growth and revenue generation opportunities, setting regional commercial direction, and following through on implementation leading to a positive business growth trajectory.

 

Key Accountabilities

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Joint Business Planning and Negotiation

• Ensure the Company maintains a sustainable and consistent trajectory of sales growth, while mitigating risks arising from constantly changing market conditions. 

• Develop and implement sales strategies according to company goals and objectives to accelerate growth.

• Support sales teams in setting direction (both short and long term), reviewing and negotiating annual business plans with customers.

• Continuously improve revenue by maximizing pricing potential and timing, effectively managing advertising and promotion spend and investing strategically in new initiatives for growth.

P&L Management

• Accountable for the management of budgets inclusive of sales revenue, travel and advertising and promotion spend.

• Maximize the right portfolio mix and return on investment by category and channel to drive revenue growth.

• Take the lead where necessary to reduce debtors and ensure a clean bill of health across accounts.

New Market, Trade and Category Development

• Liaise with the marketing team on execution guidelines, regional marketing calendars and new product launches.

• Work closely with sales teams to identify opportunities to improve existing coverage and product distribution.

• Consolidate and interpret regional competitor activity, trade insights and market intelligence to identify innovation and renovation opportunities to drive category growth. 

• Set channel, category, and regional portfolio direction along with new initiatives for teams to drive revenue growth.

• Identify potential markets within targeted regions for expansion and lead in nurturing new market entries.

Customer Relationship Management

• Establish and maintain clear business parameters with new and existing customers across markets.

• Build and maintain key senior relationships with new and existing customers through frequent contact and market visits.

• Keep abreast and highlight the impact of any legal, regulatory or trade barriers.

• Assess customers to identify opportunities for continuous improvement vis-a-vis revenues, margins and growing the overall footprint.

Structure & Lead Team

• Responsible for the leadership, mentoring, engagement, and development of multi-regional teams.

• Maintain work routines and continuously contribute to developing and improving processes and procedures.

• Drive engagement amongst team members and support in leading impact sessions and improvement plans

Ideal Candidate profile:

Education

• A Master’s Degree in sales, marketing, business administration or relevant field.

Experience

 

• A minimum of 12 years’ experience in the fast-moving consumer goods industry.

• The ideal candidate should have at least 7 years’ proven experience in a senior leadership role managing teams.

• Proven results in delivering sales targets over a wide territory, developing new customers, and building high level relationships with customers.

Technical Skills

• Key Stakeholder Relationship Management

• Export Management

• Distributor Management

• Category and Channel Development

• Key Account Development

• Advertising and Promotion Strategy

• Strategic Revenue Management

• Strategic Business Planning

• Route to Market

• P&L Management

• Negotiation

• Team Leadership and Development

• Advanced computer skills

Competencies

• Strategic thinking & change Management

• Judgement and decision Making

• Executive disposition

• Building strategic partnerships

• Influencing and impact including conflict management

• Environmental scanning (Global awareness)

• Strategic Leadership

• Planning and Organizing

Travel

• Able to travel a minimum of 35% of total time or 90 nights in a year[

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please send us a cover letter and reflect your experience with the points in this add:

we will only contact shortlisted candidates

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We are accepting only application via the apply link in the add.